Come Halloween, mature candy lovers will be tempted by a dire warning:
Beware the mysterious happenings that may occur when incompatible flavors meet.
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RADIO/Spotify
experiential
Candy shops and malls across the country will host the Daring Pairing of the Week wall photo booths.
Those who are brave enough to try the daring combination will click on the photo booth’s screen to begin the interaction.
Here’s what they’ll see (press play!):
Oh, and Jelly Belly will use all this content to promote the wicked pairings on social.
