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MIRACLE-GRO - growing my story

Using #GrowingMyStory, Miracle-Gro dove deep into the power that plants have on gardeners’ path to wellness.

 

TASHA’S STORY

 

CATHERine’s story

 

KEY takeaways
IG STORIES

FUN FACT: I was also the photographer on this project :)

 

WE ALSO ENCOURAGED OUR FOLLOWERS TO SHARE THEIR own STORIES WITH #GROWINGMYSTORY INSPO :

 

Agency: The variable

art director: veronica burkhart

copywriter: Amanda McGill

ACD: Mike Herman

Videographer: Andrew CHRISTY